How can I prevent a price war?

If you and your other competitors are using Repricing tools, this could potentially lead to a race to the bottom, meaning that your prices will go down and down until one of you reach the Minimum Price.

To help you prevent a price war, RepricerExpress offers a Profit Protection option, also called Sleep Mode.

The Sleep Mode in RepricerExpress will help you push all your prices to Max during a certain time frame, generally at night (for example from 1 am to 4 am). During this time, your prices will go to Max and your competitor prices will also follow you up. This means that when the Sleep Mode is over your prices will be higher again.

Do not forget to tick the option 'Reset to Max' when you select the Sleep Mode with RepricerExpress, otherwise, it will simply stop the Repricing during the time frame. When using the Sleep Mode, you will be able to choose between using it on all your SKUs or only the SKUs where you are not currently the Buy Box Winner.

Note: Please make sure your time zone settings are correct when setting up the Sleep Mode.